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In the Area Productions

In the Area Productions
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Accountability Statement

In the Area Productions Accountability Statement by Founder & CEO Ben Reuler

I acknowledge that my work is part of a larger Diversity, Equity, and Inclusion (DEI) field. My perspective is important and necessary, and I acknowledge that one reason it is needed is because white people are often less likely to listen to, or be completely honest with, Black, Indigenous, and people of color (BIPOC) practitioners.

As a Jewish person growing up in Portland, Oregon the term “white supremacy” meant, to me, the neo-Nazi skinheads I saw and feared downtown. Like many white people, I had a narrow definition of white supremacy and racism, a definition that excluded the nebulous yet pervasive messages everywhere that enforced white as the standard, the norm, the default. My definition of white supremacy has since expanded; I now understand it as Aysa Gray writes in the Stanford Social Innovation Review and referenced in Ruchika Tulshyan’s Book Inclusion on Purpose: “The systemic, institutionalized, centering of whiteness.”

Along these lines, I acknowledge that my work is intrinsically tied to this country’s legacy of white supremacy, and my work is possible because of Black people (as well as Indigenous and other people of color) who developed the foundation of this field, all while struggling against systemic racism. Many BIPOC authors, leaders, teachers, and others have been gaslit, demonized, tokenized, ignored, and targeted for generations for saying the same things people today, including me, are praised for.

Someone I deeply respect told me: “Wherever there is money to be made, a debt is owed to others who will not get those same opportunities or could not operate safely and effectively in those spaces due to racism.” So, as the Founder & CEO of In the Area Productions, I commit to:

  • Using my platform. I will center BIPOC authors, practitioners, small business owners, and leaders in my communications.
  • Moving my money intentionally. I will center BIPOC institutions and individuals when moving my money (e.g. donations, vendors, collaborators) and making referrals.
  • Having the awkward conversation. I will not shy away from issues of colorism, racism, and bias, neither with potential nor current clients.
  • Responding to questions of accountability. I welcome questions or feedback about how I am accountable to Black practitioners, past and present, as well as Indigenous practitioners and other practitioners of color. I pledge to respond in a timely manner and accept feedback as a gift.
Learn more about what I do

Rad Roberts

“We approached Ben when we wanted to start a white antiracism group in our 600-person organization. Ben helped guide us through the planning, launch, and expansion of our group as we went from a few co-founders to over 80 participants. His insight and guidance helped us avoid many pitfalls and empowered our team to embrace the challenges and rewards of this journey. Ben has a wonderful ability to ask insightful and pointed questions with a warmth that is both engaging and disarming. He knew when to gently take the wheel and when to let us drive the program ourselves.”

— Rad Roberts, Ph.D. (he/him), Director, Corporate Relations, University of Washington

Ijeoma Oluo

"In the years I have known Ben, I have been able to witness the compassion, consistency, curiosity and humility that imbue his dedicated and knowledgeable equity work. Ben is truly committed to creating change and supporting those who would also become changemakers."

— Ijeoma Oluo, #1 New York Times bestseller So You Want to Talk about Race.

Ruchika Tulshyan

“One of the few cis, straight, white men who I've seen stand up and SHOW UP for me and other women of colour tirelessly is Ben Reuler. In The Area Productions helps white people understand and process what it means to be antiracist and cultivate inclusive leadership as a white leader. This labour, which too often falls on people of color, should not be ours to bear.”

— Ruchika Tulshyan, Author of Inclusion on Purpose: An Intersectional Approach to Creating a Culture of Belonging at Work

Kristy Fercho

“There is no one better to do this work than Ben Reuler! Everything he does is rooted in love! Ben is a captivating speaker, a brave and bold leader, and has the ability to see things from everyone's unique point of view. He is a gem, and I cannot recommend him enough.”

— Kristy Fercho, Head of Home Lending at Wells Fargo, Chairman of Mortgage Bankers Association

Jeff Hanavan

“When it comes to core issues of diversity, equity, and inclusion, Ben has made an enormous difference for me personally and for the entire team at Aspen Leadership Group. My one-on-one processing conversations with Ben have been incredibly helpful, as his skillful ability to listen, relate, coach, and counsel has empowered me to engage in DEI in a more authentic and effective way. This engagement has led to a stronger, more supportive, and more inclusive approach to our work with all of our constituents. While we still have an immense amount of important work to do, partnering with Ben has without a doubt made us better.”

– Jeff Hanavan, Founding Partner, Aspen Leadership Group

Jordan Goldwarg

“Ben has so many gifts to offer the world when it comes to undoing the harmful effects of racism and white supremacy. In our work together, he has brought so much empathy and compassion, helping me to feel seen and heard as I struggle with these difficult topics in my personal and professional lives. He is a wonderful listener, which in turn allows him to ask deep, insightful questions that push me to consider issues from a new perspective.”

— Jordan Goldwarg, Executive Director, OneWorld Now!

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